AMPP – Promotions

Welcome to AmPP

AmPP is The APP Company’s official app marketing division dedicated specifically to making apps shine in the app store.

Think of the app store as a giant whirlpool with thousands of apps entering the whirlpool each day. Each app is represented by a tiny app icon that signifies exactly what that app represents. Upon release, apps are thrown onto the outskirts of the whirlpool and are slowly pulled to the center with each passing day. Before long, that app is sucked to the bottom of the whirlpool and into the depths of the app store, joining millions of other apps who will go undiscovered. What a good app needs is a good floatation device to stay above the whirlpool and in the public eye, and that’s where AmPP comes into play.

What is AmPP?
AmPP is a marketing service provided by The APP Company that will bring attention to each app we publish or represent. The service covers all aspects of public relations including gathering the attention of popular mobile app review websites, formulating and shipping out custom designed press releases to an extensive list of industry contacts, and creating a distributing social media relevant to the app we are marketing.
What are AmPPs goals?
AmPP’s goals are to drive traffic to the USA and global app stores for your app, invigorate and grow the user base, and get the app featured in iTunes app stores. Among other goals are to get press releases picked up and reprinted, secure app reviews and interviews, achieve Twitter, Facebook and other social media, boost increase SEO, ASO, and to maximize actual and potential number of app downloads. Very importantly, a cooperative goal of AmPP is to improve app usability and feature set.
Who is involved in AmPP?
AmPP campaigns are usually run between two parties: A) Each client will be assigned an app producer who will manage social networks, assist in the regulation of content, distribute social media, and network with developers and B) The Developers who do their job by producing great apps, working with the producer(s) all the while asking questions and getting answers.
What does the producer do?
The AmPP app producer is best known for their job in assisting developers. One major publication provided by producer to developer is The APP Company’s Producer’s Report. This 10-15 page report is custom designed for each app. After playing your game, or investigating your app, your producer will write up a complex report based completely around it. The report will cover new user experience, fixes, additions, monetization and marketing options. The producer’s report will serve as a guide between the TAC producer and your company’s developer.  Please take some time to review a 5-page demo producer’s report for our game Hyperball by clicking the image to the right.
Other responsiblities of the TAC producer include the development of a sneak-peak report. A sneak-peak report will be developed prior to a game’s release. This could be a tool used to gather attention from app review sites and five them access to never-before-seen content. In addition, the producer also generates press releases. The TAC editor and producer will publish two to three major press releases that will be distributed among TAC’s contact list. Press releases will also be developed for game updates and additional features. Articles featuring your title will be written which can then be published on different app-related websites.
How Does AmPP work on a day to day basis?
We take the time to reach your audience so that you don’t have to. On top of that, we communicate with them by contacting them daily- especially as an app, or an update, comes closer to release. We do this by creating, managing and updating your social networks, we keep fans involved and in-the-know about what to expect from your app. Platforms that The APP Company currently manages include: Facebook, YouTube, Twitter, Pinterest and more. In order to maintain customer satisfaction, we manage all incoming emails post-press-release and post-game-release. This means that if there’s a dissatisfied customer, or one with a question/concern- we are there to answer them. This gives you more time to improve your game. Finally, AmPP focuses a lot on building relationships. Building relationships between app reviewer and game developers is an important task. App reviewers are more likely to review a secondary title from an app developer they really like. We help to build that relationship.
Does AmPP assist with releasing my app?
Yes. By using our compiled media, we will develop interesting screenshots and splash images to use as screenshots on the App Store. The APP Company also understands the importance of optimization for numerous languages in order to give the app the widest release possible. We want to include every demographic. The App Company also offers regular patch/update notes in order to keep our audience informed and satisfied with the app’s progress.

As an app approaches release, AmPP insists on posting across all social networks to get the most out of our pre-built audience. Grasping a wider audience comes from press releases directed toward TAC contacts, and alerting reviewers that the full build is ready and that they can post a review of the app on their website whenever they are ready. Finally, TAC also moderates and assits in building a friendly set of reviews visible on the apps page on the App Store.

Does AmPP engage in promotions or contests?

Yes, we have engaged in numerous promotions and contest in the past for multiple apps. One service we utilize allows us to run iPad Mini contests to get incentivized downloads for your app. We also run caption contest and other giveaways to keep our community entertained. One contest we ran even gave a special winner a lunch with a professional N.B.A. player. This contest accumulated over 10,000 entries and contributed to over 25,000 app downloads upon launch. There are numerous routes that can be taken to give your app or game the most promotion through contests.

What other services does AmPP utilize?
Other than Wishpond, AmPP takes full advantage of all AmPP promotion services offered today. We have accounts in TapJoy, AdMob, Google Adwords, Facebook Ads, and Chartboost. Another service that we will use when necessary is provided by Steel Media. This service is called Free-App-A-Day through which your app may be featured as a daily free app to a network of over a million app users. This is a great service for gathering quick promotion through mass downloads. This is a great way to reinvigorate an audience.
How does AmPP track and optimize success?
The APP Company does this through a few methods. First, AmPP uses AppFigures, a tool that allows users to track success with real, optimized, data. Stay updated on your apps success with your producer’s help! Find our more than you could alone, have a producer figure out the best repositioning strategies by looking at real statistics. AmPP also uses App Annie. Weekly App Annie reports give a simple, realistic view of how your app is performing among others. Get a report on where your app was featured and what rank it was placed. Track data to see what promotional events triggered the best consumer behavior. It is important to stress AmPP’s focus on upkeep when discussing success. We don’t stop keeping your social media updated, your social websites buzzing, and your audience satisfied. A satisfied audience is one that can be transferred to your next title. If you plan on releasing another game, we make sure your fans are always ready to convert over to it. There are always new promotional opportunities for your app, we never stop looking for new and innovative ways to give your app more exposure!
Please fill out our contact form so we can begin discussion about your promotional needs and how we can get you integrated into the AmPP network.
See below for some of our recent AmPP clients:
  • 10XMOJI for Grant Cardone

    AMPP-Promotions, Athletes-Celebrities, Entertainment-Utility, Main Portfolio, Recent Apps

    10XMOJI for Grant Cardone 10XMOJI for Grant Cardone allows you to 10X your texts with the power of NY Times...

  • The IBEAR App

    AMPP-Promotions, Client Assignments, Main Portfolio, Recent Apps

    The IBEAR App The IBEAR App is the private ‘IBEAR Only’ way to stay in touch with your peers. IBEAR...

  • USC Fight Online

    AMPP-Promotions, Client Assignments, Main Portfolio, Recent Apps

    USC Fight Online Developed by the USC Alumni Association, the USC Fight Online App allows alumni to locate and network...

  • 2016 BNP Paribas Open Official App

    AMPP-Promotions, Client Assignments, GameDay, Main Portfolio, Recent Apps

    This is the Official App of the 2014 BNP Paribas Open a combined ATP World Tour and WTA Premier Tennis Tournament. This is a must have App for anyone visiting the professional tournament at the Indian Wells Tennis Garden from March 3-16.

  • Hyper Ball

    AMPP-Promotions, Games

    Get ready to get addicted to Hyper Ball. Your goal is to control the Hyper Ball to keep it inside the boundary and unlock achievements for each level all the way up to level 20 and become the Hyper Ball champion. Hyper Ball features super easy controls. Just touch on the bottom left/right of the screen to move the ball to left or right.

  • Buzz Aldrin: Portal to Space Science

    AMPP-Promotions, Client Assignments

    Hi. I’m Buzz Aldrin. I have created this Portal to Science & Space Exploration to unite people and technology for the purpose of educating and entertaining the world on this interesting and critically important subject.

  • give.

    AMPP-Promotions, Client Assignments, Main Portfolio, Recent Apps

    Charity is in the app. Welcome to Give! Your personal network of all of the most popular and influential charity organizations from around the world. Stay connected with this sleek, never-before-seen mobile app that has revolutionized the way we all GIVE. Donate today and make a difference.

  • Out of Africa

    AMPP-Promotions, Client Assignments

    Out of Africa Safari located in Phoenix, Arizona was looking for a way to keep all of their critters in one place. And by critters I mean guests. (badum-tss)

  • Brainetics

    AMPP-Promotions, Client Assignments

    Experience the fun and excitement of Brainetics straight from your iPhone or iPad with this awesome new, highly educational app!

  • Colt McCoy Official App

    AMPP-Promotions, Athletes-Celebrities

    The Colt McCoy as is packed full of hundreds of features including FanConnect, Colt Interactive, Texas Longhorns tab, and much more.

  • Ron Artest – Let’s Do It!

    AMPP-Promotions, Athletes-Celebrities

    Ron Artest is coming off his 2010 NBA World Championship season with the Los Angeles Lakers and will take you on a thrill ride with exclusive access to his life, behind the scenes fun and all his amazing experiences.

  • The Rating Game with Hope Dworaczyk

    AMPP-Promotions, Athletes-Celebrities, Client Assignments

    The APP Company has teamed up with 2010 Playboy Playmate of the Year Hope Dworaczyk on The Ugly Test iPhone App. Are you ugly or do you have the looks to impress a Playmate?